Salmon Pera Serye. Pioneering Financial Literacy Series by Salmon Surpasses 1 Million Views

Manila, September 10, 2024 – Salmon, the leading fintech company committed to expanding financial inclusion and innovation in Southeast Asia is celebrating its groundbreaking financial literacy series, Salmon Pera Serye, has surpassed 1.0 million views on TikTok. The viral series, which aims to make financial education more accessible for Filipinos to build prosperity in their lives through engaging, bite-sized videos, continues to grow rapidly in popularity. 

“Our mission has always been to empower customers with the knowledge and tools they need to make informed financial decisions,” said Raffy Montemayor, Co-Founder of Salmon and Chairman of its bank subsidiary, the Rural Bank of Sta. Rosa (Laguna),  “We still feel that educating the customer and caring about their long-term needs is still a gap in the market.  Through Salmon Pera Serye, we’re able to reach and educate Filipinos in a relatable, accessible way, breaking down the barriers to financial literacy.”

Since its launch earlier this year, the Salmon Pera Serye has resonated strongly with Filipinos, offering essential financial advice in a fun and easy-to-understand format. The series features episodes that cover key topics such as debt management, fraud prevention, savings and debt repayment strategies.

“We’re thrilled that Salmon Pera Serye has so shortly hit this milestone.  The feedback has been overwhelmingly positive,” said Pavel Federov, Co-founder and Executive Director at Salmon.  “It’s an exciting step in our broader mission to provide not just financial services but also enabling people to access these tools with knowledge necessary for our customers to thrive.  Salmon’s top priority is to make its customers better off.”

For more information and to watch the latest episodes of Salmon Pera Serye, visit Salmon's TikTok page  or scan the QR code below.

About the Salmon Group Ltd 
Salmon Group Ltd, founded in 2022 by fintech and banking veterans Pavel Fedorov, George Chesakov and Raffy Montemayor, owns and operates its subsidiaries in the Philippines, including Sunprime Finance Inc. and the Rural Bank of Sta. Rosa (Laguna), Inc., which was established in 1963.

The Group is dedicated to expanding financial inclusion by providing customers with cutting-edge, customer-centric, AI and data-driven banking and financial services. It is on a mission to empower clients underserved by legacy banks across Southeast Asia and is supported by world-class shareholders including International Finance Corporation, the sovereign wealth fund of Abu Dhabi (ADQ) and other blue-chip international and Filipino investors.

Media contacts of Salmon: [email protected]