News and updates

Salmon Welcomes Franchette Chingcuanco-Cardona as Chief Marketing Officer for the Philippines

Manila, December 4, 2023 - Salmon, a leader in financial technology solutions, announces the appointment of Franchette Chingcuanco-Cardona as its Chief Marketing Officer for the Philippines.

Franchette has vast experience and a proven track record in the fields of Strategic Marketing Management and Communications, Brand and Product Management, and Social Media Marketing in the fintech and financial services industry, including at GCash, UnionBank of the Philippines and Wing Bank, Cambodia’s premier financial services provider.

Prior to joining Salmon, Franchette served as the First Vice President and Marketing Group Head at BDO Network Bank (BDONB), a subsidiary of the Philippines' largest bank, where she drove a comprehensive marketing, branding, and customer experience strategy. She was also formerly Chief Marketing and Customer Experience Officer at Home Credit Philippines, where she handled Product, Marketing, Business Development, and Customer Experience, supporting the company through significant milestones, including developing its credit card and creating and launching its new brand, as well as developing and implementing award-winning communications campaigns across the Philippines.

“Franchette’s appointment is a testament to Salmon’s commitment to driving financial inclusion and innovation in the Philippines. Her extensive experience and strategic vision in marketing and communications will be invaluable as we continue to expand and reach out to more underserved and underbanked Filipinos with cutting-edge financial products,” said Raffy Montemayor, Co-Founder and Philippines Business Head at Salmon.

About Salmon
Fintech Holdings Ltd (“Salmon”) was founded in July 2022 by banking and fintech veterans Pavel Fedorov, George Chesakov, and Raffy Montemayor. Today, Salmon has more than 140 professionals in its Manila headquarters. It acts as a platform that allows customers to access financial products from the following partners registered with the Securities and Exchange Commission (SEC) in the Philippines:

Sunprime Finance Inc. - SEC Registration Number CS201916698 with Certificate of Authority Number 1241 (Online Lending Platform)
FHL Financing Company, Inc. - SEC Registration Number 2022100071291-07 with Certificate of Authority Number F-22-0038-29 (Service App only)

Please read the terms and conditions before availing any loan from Salmon’s financing partners.

Media contacts
Salmon: [email protected]