News and updates

Sunprime Finance Inc. Announces Loan Account Transfer to Salmon Bank

Salmon Group Ltd, a leading financial technology group dedicated to improving access to credit, savings, and investments for over 500 million underserved customers in Southeast Asia, announces the transfer of select loan accounts within the Salmon Group, from Sunprime Finance Inc., to its sister bank, the Rural Bank of Sta. Rosa (Laguna), Inc. (hereinafter, “Salmon Bank”).

As part of the ongoing efforts to enhance customer experience and streamline its services, loan accounts previously held by Sunprime Finance Inc. will now be part of Salmon Bank. This move aims to provide valued customers with improved access to financial services and enhanced support throughout their daily financial needs.

Customers, who form part of this transfer, will receive notifications via SMS and email informing them of the loan reassignment. There will be no changes to their product’s terms and conditions, loan details, payment schedules and payee name. Customers can continue making their repayments on time using the same payment information through the Salmon app or through existing Salmon payment channels. There is also no change for customers when using the Salmon mobile app. The app will still reflect the customer’s loan status, balance, and due dates.

Please note that any messages advising Salmon customers to now make repayments to a different payee might be coming from fraudsters. Customer payments should still be sent to Salmon or Sunprime.

Customer service contacts remain the same. Salmon customers should still refer to the help pages at or message Salmon via Facebook Messenger at

For customers who wish to know more, they may reach Salmon via the mobile app.

For further information about Salmon and its initiatives, please visit Salmon's website at

About the Salmon Group
Salmon Group is made up of Salmon Group Ltd and its subsidiaries in the Philippines including Sunprime Finance Inc. and the Rural Bank of Sta. Rosa (Laguna), Inc., which was established in 1963. The Group is dedicated to expanding financial inclusion by providing customers with cutting-edge, customer-centric, AI and data-driven banking and financial services. It is on a mission to empower underserved communities across Southeast Asia and is supported by world-class shareholders.
Media contacts
Salmon: [email protected]