Our Story
The first company out of what today forms Salmon Group traces its roots back to 1963 with the founding of the Rural Bank of Sta. Rosa (Laguna) by the Siongco family. Built on a foundations of community, integrity, and dedicated customer service, the bank has long been a trusted financial partner to the community.
The two financing companies that are also forming today Salmon Group (Sunprime Financing Inc. and FHL Financing Inc.) have been established in 2019 and 2022 respectively. Sunprime Financing Inc. was created in 2019. On October 2, 2019 Sunprime received its Certification of Incorporation and Authority to Operate as a Financing Company from the SEC with the following credentials: (a) SEC Registration No.: CS201916698 and (b) Certificate of Authority (CA) No.: 1241. On October 7, 2019 Sunprime Finance Inc. amended its Articles of Incorporation to include online lending platform (“OLP”) named “LoanOnline” as one of its business name. On October 14, 2019, Sunprime Finance Inc. filed with the SEC its Affidavit of Compliance related to its OLPs including “LoanOnline” in accordance with all applicable laws and regulations and before the deadline provided for by the SEC’s Memorandum Circular No. 19, Series of 2019 (SEC MC 19-2019) thus becoming a fully licensed OLP. The second financing company In Salmon Group, FHL Financing Company was formed in October 2022 and received its SEC registration with credential Reg. No. 2022100071291-07, C.A. F-22-0038-29.
In 2023, the bank and financing companies came together under a single shareholder umbrella—Salmon Group Ltd., marking a new chapter of growth and innovation. The transformation was supported by a group of world-class investors, including the International Finance Corporation (a member of the World Bank Group) and ADQ/Lunate, the sovereign wealth fund of Abu Dhabi. New shareholders injected more than PHP 4.3bn in the capital of Salmon Group. Key shareholders of Salmon Group received applicable approval from the Bangko Sentral ng Pilipinas (BSP) as “fit and proper” for the Group to become controlling shareeholder of the bank. Similarly, on April 2, 2023 Sunprime Financing Inc. submitted its Affidavit of Compliance to amend its existing OLP “LoanOnline” as a result of the Amended Business Plan as supported by MC19.
With new capital and unified corporate structure, Salmon has rapidly introduced innovative offline and online lending products that promote financial inclusion in the Philippines. These include in-store installment loans, cash loans, revolving credit lines, and physical and virtual cards—designed to be accessible, transparent, and easy to use. Today these are the products that are loved by many Filipinos.
Buy and bring home what you want today and pay later in easy monthly installments with Salmon Financing.
Be ready for everything, from shopping sprees to real-life emergencies. Borrow up to ₱100,000
Use your Salmon Credit with a prepaid card accepted worldwide via Mastercard
Today, Salmon is a leading financial technology company in the Philippines, dedicated to providing responsible lending solutions. Our customer service is reknown for its human touch. We adhere to the highest standards set by the BSP, SEC, the International Finance Corporation, and the SPTF/Cerise Customer Protection Pathways framework in ensuring customer protection.
At Salmon, we’re committed to building a future where every Filipino has access to transparent, fast, and flexible financial services that have a human touch to them.
We are not offering clients a financial product. We offer them a lifelong relationship that makes money accessible, be to pursue their dreams or to use as an emergency fund in case of need.
LoanOnline, powered by the Salmon app, serves as the online lending platform for Sunprime Finance, Inc. (SEC Reg. No. CS201916698, C.A. No 1241). Read the Terms and Conditions before availing of this loan product.
LoanOnline, powered by the Salmon app, serves as the online lending platform for Sunprime Finance, Inc. (SEC Reg. No. CS201916698, C.A. No 1241). Read the Terms and Conditions before availing of this loan product.
